Manage Your Brand

You're in the Chair, Now What?

White Chuck Taylor sneakers! When I was a young girl, the only sneaker I wanted was a pair of white Converse All Stars.


We called them “Chucks” and everyone was wearing them. They were the hot shoes, and I needed those sneakers!

Of course, I tried to negotiate with my mother to buy me a pair of white “Chucks.” I offered her everything, to include being her indentured servant for life. When negotiating failed, I resorted to every child’s fail safe strategy – begging. After weeks of relentless pressure, I wore my mother down and she purchased my first pair of “Chucks.”

Today, I still wear “Chucks.” I have two pairs in my closet. Over the years, other brands of sneakers have come and gone, but “Chucks” have gained cultural popularity. What makes “Chucks” so popular? How did a basketball sneaker which was first created in 1917 become a pop cultural favorite? Branding!!!

So what is a brand? Your brand is what makes you unique and separates you from others. It is your character, your values, the way you dress, how you carry yourself, how you communicate, and how you treat others. Your brand is reflected in every aspect of your life, to include your social media avatars.

Your personal brand is what people say about you when you are not in the room – remember that.”
– Chris Ducker

You’re in the chair now, so why is it important to manage your brand? Because people will believe what others say about you more readily than they believe what you say about yourself.

Zig Ziglar said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.” Therefore, you must understand the power and importance of your brand.

Building trust in your brand is critical to your success.

What is the value of a brand? Your brand will help you:

  • Deliver your message
  • Confirm your credibility
  • Connect you emotionally
  • Motivate others
  • Create loyalty

Take a moment to quickly identify three ways to start managing your brand.  Next, scroll down, click on the “Comment” button below, and share one in the comment box.

Your friend,

P.S. – Start managing your brand today!


Dr. Kim Moore

Kim d. moore

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