When I retired from the military, my family and I relocated from Washington D.C. to Tampa, Florida.
Our oldest child was entering the 11th grade and as you can imagine, it was quite a challenge. She was not very happy to leave her friends.
So, I chose to stay home and help our daughter transition into her new environment. After she settled into her senior year, I knew it was time to re-enter the workforce. I decided to find a part-time position that allowed me to participate in one of my favorite activities – shopping.
When I interviewed for a sales position at an upscale women’s clothing store, the District Manager tried to recruit me for a management position. She told me with my leadership background I would quickly climb the corporate ladder. Although I was flattered by the offer, I chose to honor my promise to my family.
The District Manager hired me to work 20 hours a week as a part-time sales associate. My goal was to be the best sales associate in the store. I came to work early and stayed late. After two months on the job, I was the highest selling associate in the store.
Over the next 12 months, I worked closely with the store manager. As I mastered each area, the store manager would give me another area to learn. When I decided to resign, I had learned to run the entire store from inventory, merchandising to training employees.
When I submitted my resignation, the manager cried. The District Manager offered me a management position again. When the store manager moved to different company, she tried to recruit me to work with her again.
So how did I do it? I connected emotionally with my customers, colleagues, and boss. How can you use your brand to emotionally connect with others?
Deanna Lazzaroni offers fives ways people connect to us emotionally:
- Share your story – connect with others through your story
- Let others shine – create opportunities for others shines
- Be authentic – be yourself
- Add value to others – help others be successful
- Find ways to surprise and delight – make others feel special
When people buy into your brand, they are buying into you.
Are you connecting emotionally?
Dr. Kim Moore, guiding YOU to lead with confidence!
Dr. Kim Moore
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