When I assumed a position overseeing a specialized education program, I knew I had a lot of work ahead of me.
The program was struggling. Why? Because it lacked a clearly defined brand.
While the program offered an excellent product, our potential customers didn’t understand the value we offered.
In addition to rebranding our program, I also needed to establish myself in a high-profile position. So how did I create a model program, which has received numerous awards, while also building a personal brand?
First, I stopped doing my old job and started focusing on my new position, which meant changing my approach to others. Next, I met with key staff members and we conducted a bottom up review of our program to identify our brand value. Then we began the process of rebranding our program to champion the strengths and value of our program.
Over time, we redesigned the program and created a nationally recognized brand. Our program is now synonymous with excellence. We have received numerous awards, recognitions, and visits from others interested in emulating our success.
The choices I made during this process established my brand as a hard-working leader, who is a visionary and solution oriented. Following the advice I had learned from my mentors, I built my brand on authentic communication and adding value to others.
As a leader its critical to manage your brand. Why? Because you brand defines how others see you. According to Rich Wahl, “Effective brands are built from the inside out.”
So how do build your brand? Start with how you deliver your message to reflect your brand! How do you deliver your message? Thomas Smale offers the following five ways to help you deliver your message:
- Be yourself: Your brand reflects you. What makes you different? Therefore, authenticity is important. Create your voice and be you!
- Speaking: Seek out opportunities to speak on a regular basis. Speak with confidence from a place of knowledge and power.
- Writing: Shape your brand through your written communication. The ability to communicate effectively is critical.
- Online presence: Manage your social media profile! Create a professional persona through your website, domain and social media sites. Remember your digital footprint is forever.
- Be a lifelong learner: Continue to grow and sharpen your skills.
Remember “Brand yourself for the career you want, not the job” (Dan Schawbel). Therefore, building your brand is imperative to your success. How you deliver your message is the foundation of your brand.
How are you delivering your message?
Dr. Kim Moore, guiding YOU to lead with confidence!
Dr. Kim Moore
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