Six Tips for Building Brand Loyalty

How do you create brand loyalty?

When I was commissioned into the U.S. Army, I was required to attend an intense six-month training program. I remember my first day in the class.

My classmates and I stood at attention in new uniforms as our instructors entered the classroom.

As we sat down, I remember being excited and afraid. Our instructors explained what the next six months would be like. The picture they painted reminded me of the old war movies I used to watch with my grandfather when I was a child.

Over the next four hours, we reviewed the Army’s history, learned the Army song, and the Soldier’s Creed. As we broke for lunch, I found myself humming the Army song as we walked to lunch. My friends and I sat at lunch wondering what the afternoon would bring.

When we began our afternoon, our instructor informed us we would spend the next four hours learning the seven core values of the Army. So, what are the Army’s values? Loyalty, duty, respect, selfless service, honor, integrity and personal courage.

Loyalty is the first core value of the U.S. Army. As a soldier we are to “bear true faith and allegiance to the U.S. Constitution, the Army, your unit and other soldiers.” We wear our uniform to express our loyalty.

Why did we spend so much time studying the Army’s values? Because they define the Army brand. Our uniform is a symbol of the Army’s brand. Our brand is based on our core values and our values create loyalty.

Now, the question is, can your personal brand create loyalty? Absolutely! The real question is how?

Suzanne Vara offers the following six tips for building brand loyalty:

  • Be better than anyone
  • Create a sense of belonging
  • Build credibility
  • Be accessible
  • Connect to others
  • Be proactive in meeting your customers’ needs

To build a personal brand that creates loyalty, you must define and model your core values. Because, your core values will determine how others view you

As the leader, your ability to build loyalty will determine how well you achieve your goals.

Therefore, building a strong personal brand is vital. Your personal brand can be as powerful as the Army’s brand.

How do you create brand loyalty?

Your friend,


Dr. Kim Moore, guiding YOU to lead with confidence!

Dr. Kim Moore

Kim d. moore

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